Hey! I’m Lauden.

I’m a fashion designer and creative director with a sharp eye, a bold vision, and a deep obsession with the details that make great design unforgettable. I started in the surf and denim industries, crafting iconic pieces and leading powerhouse teams to bring innovative collections to life. From perfecting the fit of a pair of jeans to designing statement-making pieces, I thrive on pushing boundaries, solving creative challenges, and making an impact through design.

Born and raised in SoCal, with time spent in San Francisco and New York, my aesthetic is a fusion of laid-back cool, urban edge, and forward-thinking innovation. I don’t do cookie-cutter—I create with depth, intention, and a killer sense of style.

When I’m not deep in creative mode, you’ll find me throwing kicks in Muay Thai, geeking out over Japanese gel manicures, or hanging with my husband and our two wild and wonderful kids.

Let’s shake things up and create something unforgettable.